Marfle Fleet Analytics: A Decade of Innovation

Marfle is a Finnish maritime software company that specialises in providing customised solutions for CTVs, Tugs, Pilot Vessels, and Ferries, offering a comprehensive suite of features designed to monitor and analyse critical data, including engine performance, fuel consumption, and motion analytics. The company, originally founded in 2015, started as a challenge as Joose Viljanen, Marfle’s Managing Director, explains:

“𝘐𝘵 𝘢𝘭𝘭 𝘴𝘵𝘢𝘳𝘵𝘦𝘥 𝘪𝘯 2015 𝘸𝘩𝘦𝘯 𝘢 𝘤𝘭𝘪𝘦𝘯𝘵 𝘤𝘩𝘢𝘭𝘭𝘦𝘯𝘨𝘦𝘥 𝘶𝘴 𝘵𝘰 𝘢𝘶𝘵𝘰𝘮𝘢𝘵𝘦 𝘵𝘩𝘦 𝘮𝘢𝘯𝘶𝘢𝘭 𝘱𝘳𝘰𝘤𝘦𝘴𝘴 𝘰𝘧 𝘤𝘰𝘭𝘭𝘦𝘤𝘵𝘪𝘯𝘨 𝘦𝘯𝘨𝘪𝘯𝘦 𝘥𝘢𝘵𝘢 𝘧𝘳𝘰𝘮 𝘱𝘪𝘭𝘰𝘵 𝘣𝘰𝘢𝘵𝘴. 𝘛𝘩𝘦 𝘱𝘳𝘰𝘤𝘦𝘴𝘴 𝘸𝘢𝘴 𝘦𝘹𝘵𝘳𝘦𝘮𝘦𝘭𝘺 𝘪𝘯𝘦𝘧𝘧𝘪𝘤𝘪𝘦𝘯𝘵 𝘢𝘯𝘥 𝘦𝘳𝘳𝘰𝘳-𝘱𝘳𝘰𝘯𝘦, 𝘯𝘰𝘵 𝘵𝘰 𝘮𝘦𝘯𝘵𝘪𝘰𝘯 𝘵𝘩𝘦 𝘧𝘢𝘤𝘵 𝘵𝘩𝘢𝘵 𝘪𝘵 𝘸𝘢𝘴𝘯'𝘵 𝘴𝘤𝘢𝘭𝘢𝘣𝘭𝘦 𝘢𝘴 𝘵𝘩𝘦 𝘧𝘭𝘦𝘦𝘵 𝘨𝘳𝘦𝘸. 𝘛𝘩𝘦𝘺 𝘯𝘦𝘦𝘥𝘦𝘥 𝘢 𝘴𝘮𝘢𝘳𝘵𝘦𝘳 𝘸𝘢𝘺, 𝘴𝘰 𝘸𝘦 𝘣𝘶𝘪𝘭𝘵 𝘪𝘵. 𝘍𝘳𝘰𝘮 𝘰𝘶𝘳 𝘩𝘦𝘢𝘥𝘲𝘶𝘢𝘳𝘵𝘦𝘳𝘴 𝘪𝘯 𝘏𝘦𝘭𝘴𝘪𝘯𝘬𝘪, 𝘍𝘪𝘯𝘭𝘢𝘯𝘥, 𝘔𝘢𝘳𝘧𝘭𝘦 𝘩𝘢𝘴 𝘣𝘦𝘤𝘰𝘮𝘦 𝘢 𝘱𝘪𝘰𝘯𝘦𝘦𝘳 𝘪𝘯 𝘮𝘢𝘳𝘪𝘵𝘪𝘮𝘦 𝘢𝘯𝘢𝘭𝘺𝘵𝘪𝘤𝘴, 𝘵𝘳𝘢𝘯𝘴𝘧𝘰𝘳𝘮𝘪𝘯𝘨 𝘵𝘩𝘦 𝘸𝘢𝘺 𝘥𝘢𝘵𝘢 𝘨𝘶𝘪𝘥𝘦𝘴 𝘮𝘢𝘳𝘪𝘵𝘪𝘮𝘦 𝘰𝘱𝘦𝘳𝘢𝘵𝘪𝘰𝘯𝘴 𝘢𝘳𝘰𝘶𝘯𝘥 𝘵𝘩𝘦 𝘸𝘰𝘳𝘭𝘥.”

What started as an idea has become a trusted platform for maritime companies worldwide. Today, Marfle proudly leads the way in maritime analytics, serving more than 13 countries and continuously monitoring more than 300 vessels. A decade later, Marfle's mission remains unwavering:

”𝘈𝘵 𝘔𝘢𝘳𝘧𝘭𝘦, 𝘰𝘶𝘳 𝘮𝘪𝘴𝘴𝘪𝘰𝘯 𝘪𝘴 𝘵𝘰 𝘭𝘦𝘢𝘥 𝘵𝘩𝘦 𝘸𝘢𝘺 𝘸𝘪𝘵𝘩 𝘔𝘢𝘳𝘧𝘭𝘦 𝘍𝘭𝘦𝘦𝘵 𝘈𝘯𝘢𝘭𝘺𝘵𝘪𝘤𝘴, 𝘦𝘯𝘢𝘣𝘭𝘪𝘯𝘨 𝘮𝘢𝘳𝘪𝘵𝘪𝘮𝘦 𝘧𝘭𝘦𝘦𝘵𝘴 𝘵𝘰 𝘢𝘤𝘩𝘪𝘦𝘷𝘦 𝘶𝘯𝘱𝘢𝘳𝘢𝘭𝘭𝘦𝘭𝘦𝘥 𝘳𝘦𝘭𝘪𝘢𝘣𝘪𝘭𝘪𝘵𝘺, 𝘦𝘧𝘧𝘪𝘤𝘪𝘦𝘯𝘤𝘺 𝘢𝘯𝘥 𝘴𝘶𝘴𝘵𝘢𝘪𝘯𝘢𝘣𝘪𝘭𝘪𝘵𝘺, 𝘸𝘩𝘪𝘭𝘦 𝘱𝘳𝘰𝘮𝘰𝘵𝘪𝘯𝘨 𝘴𝘦𝘢𝘮𝘭𝘦𝘴𝘴 𝘤𝘰𝘮𝘮𝘶𝘯𝘪𝘤𝘢𝘵𝘪𝘰𝘯 𝘢𝘯𝘥 𝘳𝘦𝘥𝘶𝘤𝘪𝘯𝘨 𝘦𝘯𝘷𝘪𝘳𝘰𝘯𝘮𝘦𝘯𝘵𝘢𝘭 𝘪𝘮𝘱𝘢𝘤𝘵”, says Joose Viljanen.

As costs rise globally, the market becomes more competitive and regulations become stricter, maritime leaders and professionals are increasingly turning to data to maintain efficiency and resilience. For fleet managers and vessel owners, Marfle offers a comprehensive suite of features that delivers what matters most:

Fuel Economy: Optimise vessel speed to reduce fuel consumption by up to 25%, enhancing crew efficiency without compromising operational capacity.

Driving Style Insights: Monitor engine alerts in real time and analyse operating patterns to identify safety risks early, promoting safer practices, minimising mechanical wear, and increasing vessel reliability and life cycle management.

Compliance Reports: Replace manual logs and spreadsheets with automatically generated, precise, and timely reports, streamlining adherence and compliance with governmental & port authorities’ emissions standards, practices, and environmental & sustainability regulations.

Predictive Maintenance: Leverage data-driven performance and usage analysis to forecast maintenance needs accurately, reducing downtime and switching from routine schedules to condition-based maintenance.

Global Growth: Expanding from Europe to the Asia, Pacific & Oceania Regions

For years, Marfle has been a recognised presence on the European maritime innovation scene, actively participating in key industry events such as Seawork, Aqua Nor, and Offshore Energy. These events have provided a platform to connect with industry leaders and professionals, demonstrating the tangible impact of Marfle Fleet Analytics and reinforcing its commitment to operational excellence and sustainability.

In 2025, Marfle reached a significant milestone with its official entry into the Australian and New Zealand maritime market. By participating in EXA’25 and the Regional Ports & Pilotage Conference’25, the company proudly expanded its presence into the regions, supporting a new wave of data-driven maritime operations. These experiences allowed Marfle to deepen its understanding of local challenges and open doors to new opportunities, while building a stronger global network dedicated to smarter and more sustainable fleet management.

What Industry Leaders Are Saying

From pilot vessels in Australia to tugboat operations in the UK, Marfle is transforming the way maritime fleets perform, one vessel at a time.

It’s been a game-changer.
“After taking delivery of our 17.3m Hart Marine Pilot vessel with Volvo Penta IPS engines in March 2024, we trialled Marfle’s data collection system. It’s been a game-changer, pinpointing optimal fuel economy settings and ensuring compliance with economical running protocols. Marfle also detected minor engine anomalies early, preventing costly issues .
We highly recommend Marfle for any vessel operator seeking efficiency and reliability.”— Capt. Matt Close, Chairman, Port Phillip Sea Pilots, Victoria, Australia

Unique insight to reduce our fuel consumption.
"Marfle gave Boluda Towage SMS the opportunity and tools to measure and monitor fuel consumption during re-positioning and transition voyages. The analysis of data and driving styles provided us with a unique insight and provided us with ways to reduce our fuel consumption, and therefore our carbon footprint.”— Ronald Keuning, Technical Manager UK, Boluda Towage SMS UK

To learn more about how Marfle Fleet Analytics can elevate your fleet operations, reach out to Marfle’s Sales Manager, Craig Stewart, at craig.stewart@marfle.com or call +358 406 822 888.

About the author

Ana Rosa

Ana is the Marketing Specialist at Marfle, bringing over three years of experience in content marketing, product marketing, graphic design, and SEO. With a strategic mindset, her focus is on positioning Marfle as a leader in smart fleet analytics, helping fleet managers streamline operations, improve efficiency and reduce CO2 emissions.