Highlights from Aqua Nor 2025 by Marfle

What an intense, yet fulfilling week!

From 19 to 21 August, our team had the pleasure of participating in Aqua Nor 2025 in Trondheim, Norway, as the world’s largest exhibition for aquaculture technology. Representing Marfle were Joose Viljanen, Managing Director, and Farooq Al-Obaidi, Business Development Manager, who traveled from our Helsinki headquarters to join the global aquaculture community.

Since 1979, Aqua Nor has been the leading meeting point for the aquaculture industry. With over 25,000 participants this year, including a record 10,000 visitors in a single day, it is clear that this event remains the hub for innovation, networking, and knowledge sharing.

Anchored at Aqua Nor with Emilsen Sjøservice

This year, Marfle truly put the “welcome aboard” into practice on the powerful Emilsen Sjøservice vessel, which we had successfully installed just a few weeks prior. We’re incredibly grateful to Rasmus Husby Larsen, COO of Emilsen Sjøservice, for making this idea possible and for the warm welcome from the very first moment. We can’t wait to hear soon how Marfle Fleet Analytics is making a real impact on your daily operations.

Farooq Al-Obaidi (left) alongside Rasmus Husby Larsen, COO of Emilsen Sjøservice (right), at Aqua Nor 2025 in Trondheim

Not only was the event filled with great energy and inspiring discussions, but we also had the opportunity to reconnect with a long-standing Norwegian customer, AQS. Joose Viljanen spoke with the entire management team about how Marfle has enhanced both data accuracy and overall operational efficiency across more than 15 AQS vessels, a partnership that began in November 2021. We couldn’t be happier with their feedback, as true advocates working alongside us to promote smarter and more sustainable aquaculture operations!

Here’s what Marfle experts have to say about Aqua Nor 2025:

"𝘛𝘩𝘪𝘴 𝘺𝘦𝘢𝘳 𝘸𝘦 𝘫𝘰𝘪𝘯𝘦𝘥 𝘈𝘲𝘶𝘢 𝘕𝘰𝘳 𝘸𝘪𝘵𝘩 𝘢 𝘣𝘰𝘢𝘵 𝘴𝘵𝘢𝘯𝘥 𝘵𝘰𝘨𝘦𝘵𝘩𝘦𝘳 𝘸𝘪𝘵𝘩 𝘌𝘮𝘪𝘭𝘴𝘦𝘯 𝘚𝘫ø𝘴𝘦𝘳𝘷𝘪𝘤𝘦, 𝘢𝘯𝘥 𝘪𝘵 𝘸𝘰𝘳𝘬𝘦𝘥 𝘳𝘦𝘢𝘭𝘭𝘺 𝘸𝘦𝘭𝘭 — 𝘸𝘦 𝘮𝘦𝘵 𝘢 𝘭𝘰𝘵 𝘰𝘧 𝘱𝘦𝘰𝘱𝘭𝘦 𝘢𝘯𝘥 𝘩𝘢𝘥 𝘮𝘢𝘯𝘺 𝘨𝘰𝘰𝘥 𝘥𝘪𝘴𝘤𝘶𝘴𝘴𝘪𝘰𝘯𝘴 𝘸𝘪𝘵𝘩 𝘣𝘰𝘵𝘩 𝘤𝘶𝘴𝘵𝘰𝘮𝘦𝘳𝘴 𝘢𝘯𝘥 𝘱𝘳𝘰𝘴𝘱𝘦𝘤𝘵𝘴. 𝘛𝘩𝘦 𝘦𝘷𝘦𝘯𝘵 𝘧𝘦𝘭𝘵 𝘭𝘪𝘷𝘦𝘭𝘪𝘦𝘳 𝘵𝘩𝘢𝘯 𝘵𝘸𝘰 𝘺𝘦𝘢𝘳𝘴 𝘢𝘨𝘰, 𝘢𝘯𝘥 𝘰𝘷𝘦𝘳𝘢𝘭𝘭 𝘪𝘵 𝘸𝘢𝘴 𝘢 𝘮𝘰𝘳𝘦 𝘴𝘶𝘤𝘤𝘦𝘴𝘴𝘧𝘶𝘭 𝘧𝘢𝘪𝘳 𝘧𝘰𝘳 𝘶𝘴 𝘵𝘩𝘢𝘯 𝘭𝘢𝘴𝘵 𝘵𝘪𝘮𝘦.” - Joose Viljanen, Marfle’s Managing Director

“𝘈𝘲𝘶𝘢 𝘕𝘰𝘳 𝘱𝘳𝘰𝘷𝘪𝘥𝘦𝘥 𝘢𝘯 𝘦𝘹𝘤𝘦𝘭𝘭𝘦𝘯𝘵 𝘱𝘭𝘢𝘵𝘧𝘰𝘳𝘮 𝘧𝘰𝘳 𝘬𝘯𝘰𝘸𝘭𝘦𝘥𝘨𝘦 𝘦𝘹𝘤𝘩𝘢𝘯𝘨𝘦, 𝘯𝘦𝘵𝘸𝘰𝘳𝘬𝘪𝘯𝘨, 𝘢𝘯𝘥 𝘯𝘦𝘸 𝘰𝘱𝘱𝘰𝘳𝘵𝘶𝘯𝘪𝘵𝘪𝘦𝘴.” - Farooq Al-Obaidi, Marfle’s Business Development Manager

Key event topics and Marfle gaining momentum

With clean coastal waters, a strong regulatory framework, and continuous investment in innovation, Norway is globally recognized as a leader in aquaculture. Trout and salmon farming is not only a key driver of the Norwegian economy but also brings attention to industry challenges, such as environmental concerns and regulatory constraints.

Colorful houses over water in Trondheim, Norway

That’s why the biennial Aqua Nor exhibition in Trondheim offers the ideal stage to discuss innovations to make Norway a promising partner for collaboration and joint development in aquaculture.

Next-level digitalization: Modern aquaculture demands more advanced technologies. Automation, advanced digital sensors, and AI-powered monitoring are now at the core of modern aquaculture. For vessel owners and fleet managers, this wave of innovation means real-time visibility, smarter decision-making, and a fundamental shift toward predictive, data-driven operations.

Regulatory conditions: With tightening requirements around reducing mortality, emissions, and fish welfare, compliance is no longer just a box to tick; it's a strategic priority. Technology is playing a vital role in helping operators meet these regulations while staying competitive.

Sustainability: From hybrid and electric vessels to smarter fuel management and reduced emissions, sustainability has moved from vision to practice. The push for greener aquaculture operations is reshaping the industry worldwide at an unparalleled pace.

We want to thank everyone who stopped by our shared stand to connect, exchange ideas, and learn what we've been working on. The positive feedback around Marfle Fleet Analytics shows that our solutions are gaining real momentum in the Norwegian industry.

Visitors especially appreciated the economy page, alarms, and trend analysis, noting how these insights can drive meaningful improvements in fuel efficiency and operational performance. Many also praised the platform’s clear and intuitive interface, making it easy to turn data into action.

What’s next for Marfle?

For us, Aqua Nor 2025 was more than just an exhibition. It was confirmation that the demand for smarter, greener, and more efficient fleet management is stronger than ever, and that Marfle is part of this change. We’ll definitely be back in Trondheim for Aqua Nor 2027, so mark your calendars now.

In the meantime, we’re already preparing for our next big step: Europort 2025, taking place from 4–7 November at Rotterdam Ahoy.
Will you be there? If you’re curious about how Marfle Fleet Analytics can help you make operations greener, more efficient, and easier to manage:

➡️ Book a 30-minute meeting with Joose Viljanen or Farooq Al-Obaidi, or contact us directly at sales@marfle.com

About the author

Ana Rosa

Ana is the Marketing Specialist at Marfle, bringing over three years of experience in content marketing, product marketing, graphic design, and SEO. With a strategic mindset, her focus is on positioning Marfle as a leader in smart fleet analytics, helping fleet managers streamline operations, improve efficiency and reduce CO2 emissions.