Notes from Aqua Nor 2021

It was a thrill to be back in Trondheim and attend Aqua Nor 2021 exhibition. Due to the covid restrictions, most of other exhibitions were cancelled in the course of last two years. Definitely we had missed face-to-face meetings, introducing our innovations to people and seeing good friends from Norway.

In our second attendance, Aqua Nor exceeded our expectations once again. Physical even attracted more than 16,000 visitors and it had quite a euphoric atmosphere.  We had the chance to visit stands of many vessel owners and shipyards in the exhibition halls. Despite the bad weather in first two days, we also enjoyed visiting the vessels in the harbor.

Aquaculture is a very dynamic and fast-growing industry in Norway. Companies embrace innovation culture at the highest level and want to benefit from the digitalization in all fields of the industry. They have a big concern for reducing environmental impacts of their operations and want to manage all phases of their operations in a better way. Not only in breeding, feeding and biomass control, but also in the fleet management side companies seek software solutions that can make their life easier and more efficient.

In this regard, we observed a growing demand for Marfle Fleet Analytics by vessel owners firsthand. This was our second time at Aqua Nor and this time Marfle’s brand awareness and the demand for the product was much greater. We held several meetings with the top managers of leading aquaculture service companies in Norway. Their positive feedbacks for Marfle Fleet Analytics and their interest in utilizing marine analytics to improve their operations boost our motivation. It is very likely that we might announce new deals soon.

This time we attended the exhibition together with our local partner Rogaland Marine. Company’s strong reputation in aquaculture industry and expertise in a wide range of services help us solidify our presence in Norwegian market. In addition, company’s manager Sveinung Sæbø was a great host! We would like to thank him for the time that we have spent together in Trondheim.

Different than the previous exhibition, we wanted to experience the Norwegian way of living in a cottage by Jonsvatnet lake. The scenes that we saw were breathtaking. It was a totally different experience than staying in these usual hotels which are nearby the exhibition halls. Cottage life comes with its realities. Boiling the water in the kitchen before taking a shower or just enjoying cold water was a good way to leave our comfort zones. We highly recommend renting a cottage to everyone for a real Norwegian experience.

We have already missed Trondheim and Norway. Hopefully we will back for some installations soon.